Australian rapper, Emcee Kerser, pulled off an amazing feat recently. His latest album, Next Step, recently topped the Australian Aria charts ahead of stars such as Kylie Minogue and Justin Bieber. It is currently sitting at number 26. This is even more amazing when you consider that Next Step has had no radio play on any mainstream stations. Kerser has built his career solely through social media channels.
Kerser’s approach reminds me of Kevin Kelly’s 1000 True Fans theory I wrote about a couple of weeks ago. Just like Andy Weir, Kerser uses his social media channels do much more than post song or book links. He sees interaction with his fans as being the key to his success.
Set up a YouTube, Facebook and Instagram, and make sure fans know where to find them
Never be restricted and stay true to yourself
Have a thick skin and don’t let the haters get to you
Be consistent, but make sure you are dropping quality with the quantity
A lot of you might be wondering how you can apply this to your own social media strategies. You certainly shouldn’t behave exactly the same as Kerser unless you happen to also be an Australian rapper. You can’t be the same as Andy Weir either unless you’re a massive space nerd. My advice is to spend some time to think about what you’re interested in and how that relates to your own work. Spend some time to find out what your audience is interested in too and schedule time each week to chat to people on your social media channels. Most importantly though, keep writing. The number one thing that most audiences want from their favourite author is more books!